Knowledge Forum

How to buy diamonds / Know your Diamonds : 

Choosing the right diamond is not an easy decision. There are four main characteristics, which need to be looked into – Cut, Color, Clarity, and Carat weight. These are known as the 4C's of diamonds.

The better the cut of a diamond, better the brilliance of the diamond will shine through. The cut of a diamond also refers to the fire, polish and symmetry. A diamond's color is graded on its lack of color, that is how white is a diamond. All diamonds have small imperfections; the ones with less of them have the highest clarity grades. These imperfections are visible only through microscopes and do not affect the beauty of a diamond. Carat refers to the weight of a diamond and does reflect the size of the diamond. Shape and Certification are two less important characteristics. The shape of a diamond is usually looked from the top view. Shape is more of a personal choice. Certified diamonds are becoming very important these days. Documents show exact proof of the type of diamond bought. Diamonds are precious and great care needs to be taken while selecting them before purchase.

 

Festival and Gold :

Festivals of India considered auspicious for buying jewellery

We try to ensure our best to make your festivals even more auspicious by giving you a wide array of options to choose from.

 

BhaiDooj

diamond jewelleryThis festival comes right after Diwali. A pooja is performed and a significance of the tilak shows the love of the sister. Sisters receive many gift on this day and blessing from their brothers.

Rakshabandhan

diamond jewelleryThis occasion celebrates the relationship between brother and sister. Sisters tie rakhi (scared thread) to their brothers, which shows the sisters love and prayers and in return, the brothers promise to protect them. Sweets are bought on this day and the brother as a part of tradition, gives the sister gifts.

Pongal

gold jewellery in ravetPongal is the only festival of Hindu that follows a solar calendar and is celebrated on the fourteenth of January every year. Pongal has astronomical significance: it marks the beginning of Uttarayana, the Sun's movement northward for a six month period. In Hinduism, Uttarayana is considered auspicious, as opposed to Dakshinaayana, or the southern movement of the sun. All important events are scheduled during this period. MakaraSankranthi refers to the event of the Sun entering the zodiac sign of Makara or Capricorn.

Ugadi / Gudi Padwa

silver jewelleryUgadi marks the beginning of a new Hindu lunar calendar with a change in the moon's orbit. It is a day when mantras are chanted and predictions are made for the New Year. Ugadi is celebrated with festive fervor in Maharashtra, Karnataka and Andhra Pradesh. While it is called Ugadi in A.P. and Karnataka, in Maharashtra it is known as "Gudi Padava". The celebration of Ugadi is marked by religious zeal and social merriment. Special dishes are prepared for the occasion.

Pujas

jewellery in talegaonIn West Bengal, Navratri is celebrated as 'Durga-pooja' which is the most important festival in that part of India. Celebrations of Durga-pooja in Bengal are similar to celebration of Ganesh Chaturthi in Maharashtra. Idols of Goddess Durga are worshipped for nine days in beautifully decorated 'pandaals'. On the tenth day, the 'Visarjan' or immersion of idols in the sea is performed.

Dussehra

jewellery in chinchwadThe festival of Dhanteras falls in the month of Kartik (Oct-Nov) on the thirteenth day of the dark fortnight. This auspicious day is celebrated two days before the festival of lights, Diwali. It is also the day for celebrating wealth, as the word 'Dhan' literally means wealth and 'Tera' comes from the date 13th. People flock to the jewelers and buy gold or silver jewelry or utensils to venerate the occasion of Dhanteras.

Dhanteras

jewellery in chikhaliThe festival of Dhanteras falls in the month of Kartik (Oct-Nov) on the thirteenth day of the dark fortnight. This auspicious day is celebrated two days before the festival of lights, Diwali. It is also the day for celebrating wealth, as the word 'Dhan' literally means wealth and 'Tera' comes from the date 13th. People flock to the jewelers and buy gold or silver jewelry or utensils to venerate the occasion of Dhanteras.

Akshaya Trithiya

gold jewelleryAkshaya Tritiya, also called Akshay Trithi, falling on the third day of the bright half of the lunar month of Vaisakha of the traditional Hindu calendar, is one of the four most auspicious days of the year for Hindus. The word Akshaya, a Sanskrit word, literally means one that never diminishes, and the day is believed to bring good luck and success. It is widely celebrated in all parts of India by different sections of the society irrespective of their religious faith and social grouping. The day is particularly considered auspicious for buying long term assets like gold and silver, including ornaments made of the same; diamond and other precious stones; and real estate.

Varamahalakshmi

diamond jewelleryVaramahalakshmi Vratam is an important pooja performed by many women in the states of Andhra Pradesh and Karnataka and some parts of Tamil Nadu. The Hindu festival going by the name 'Varamahalakshmi Vrata' is celebrated on the last Friday of the bright fortnight in the month of Ashadha, also called Adi, which corresponds to the English months of July-August. Buying gold on this day is considered to be auspicious, as the metal is not only an investment, but is also a very significant purchase. No matter how rich or poor the family, a small piece of gold on this day brings with it hope and the faith that a new tomorrow brings.